THE ESSENCE OF A LEGEND An immersive journey, a multisensory experience through the colors, scents, and history of AMARO LUCANO. THE MUSEUM TOUR: An experiential journey across five different chapters: Lucania, Lucano, Amaro, History, and Pacchiana, each dedicated to exploring the winning and secret ingredients of a liqueur born from deep local tradition and from the dedication and creativity of a man and a family in love with their land. The tour includes a visit to the herbal garden, featuring the same herbs used in the Amaro’s recipe. It continues with a visit to the exhibition area, called the “Factory”, where the company’s history is retraced, leading to the discovery of the essences and herbs that characterize Amaro Lucano. Guided tour duration: 1 hour 15 minutes. Upon request, it is also possible to include a guided tour of the artwork “Progetto Essenza” by street artist Antonio Poe, for a total duration of 1 hour 30 minutes. THE SHOP: Experiences reserved for those who stop by the Shop. Here, visitors can discover the stories inside every bottle, enjoy product tastings, and find original gift packs. All products in the range, as well as exclusive items, can be purchased in the Shop. In the Essenza Bar area, visitors can enjoy coffee bar and cocktail service.
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